Future Zone Summit. Saving the World with Gamification
A joint workshop event of Mediennetzwerk.NRW, CREATIVE.NRW, the City of Cologne and HMR International, in cooperation with Mediengründerzentrum NRW, Cologne Game Lab, Engage.NRW, SAE Institute and CCI Cologne, in media cooperation with WIRED
The second day of the workshop event was all about “Gamification” and demonstrated how the use of game-characteristic elements is increasingly finding successful application in fields like Industry 4.0, the economy, science, health, ecology and sustainability as well as in school and education and how corporations, organizations and scientific institutions can profit from game design thinking in order to effectively and measurably increase user motivation, learning success, customer retention, data quality and productivity.
Odile Limpach, Professor Game Economics and Entrepreneurship, Cologne Game Lab