The Great Content Marketing Summit 2017, 18 January, Cologne
As radical changes continue to transform the media industry, traditional enterprises are faced with great challenges. Linear media content is converging with on-demand services such as media libraries and VOD, cross-media and multimedia add-ons, games, or digital applications like apps for mobile devices. This has a substantial impact on content, storytelling, patterns of media use, brand experiences, and business models.
With their discussions of the underlying principles of this most crucial issue for the media and digital industry, the successful content Marketing Summits in January and June of 2016 have laid the groundwork for this new event. We will now present real-life best practice cases, and will examine what transmedia formats have to look like and how they have to be designed and produced in order to succeed. What legal implications are to be expected, what is the perfect mix of media and concept, how sizable are the media budgets that must be invested? In addition, this workshop event will be an opportunity for networking and for working out various approaches for new cooperations between relevant sub-sectors of the industry.
Jochen Voß, Crossmedia Producer, Prime Productions, Cologne
The Great Content Marketing Summit 2017