The industry of moving images is changing quickly. After a period of convergence – when the various media players eyed each other – we are now diving into the period of merging media platforms. We await and we enjoy multi-functional devices. In the near future all television sets will have internet access. Social interaction is about to blend and combine the content sources. While TV screens in the living rooms get bigger and bigger, our mobile equipment gets smarter and increasingly powerful.
On the basis of up-to-date examples from the national and international market, the German language publication MORE THAN TV outlines recent developments in the production, marketing and distribution of TV content.
With a focus on the german market it describes in an accessible way how the digitalisation process affects our receptiveness, our media habits and our communicative mindset. A compact chapter on legal aspects tops off this handbook for the media industry.
"More than TV"
Published in September 2011
Price: 189 EUR
„More than 30 Seconds“ and „More than TV“ in a value pack: 310,- €


