HMR International compiles the results of research, analysis and market observation in publications. The monographs are benchmarks in media literature.
Independent researches and studies can be ordered directly at HMR International.
Understandingly, the public cannot access studies and investigations ordered by clients. Whenever possible, HMR International offers executive summaries and/or content tables of the report.
Studies:
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More than TV. Full Video Economy in an Digital Market Environment
Thr study covers questions and problems like standardisation and administration, furthermore it shows which business models and strategies in an multimedia environment can be used for producing.
(Publishing in June 2011)
>>more information (coming soon)
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Branded Entertainment – Brand Communication in a Changing Media Evironment
HMR study provides an overview on the changing conditions and business areas for media, brands and users. (Publishing in July 2011)
>>more information
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The Show must go Online
This HMR study describes potentails and strategies of online television
>>more information
The German Nonfiction Market
The study covers documentary television and focuses the economic and market situation
>>more information
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The German TV Market Inside Out
This publication covers broadcasting, production and distribution industries, the large media conglomerate`s strategies, the major media capitals and film and TV funding in Germany.
>>more Information
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The German Television Market: Structures of TV Production
This studie conveys insights in the structure of German production management, it focuses the core business of commissioned production.
>>more information
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Reference books:
They are among the benchmarks in media literature and are available at bookstores everywhere.
Selection:
- Jahrbuch Fernsehen (to purchase via the Institute for Media and Communication Policy)
- Wer beherrscht die Medien? Die 50 größten Medienkonzerne der Welt. (now MediaDB.eu)
