The struggle for ressources in the media industry is in full activity. Young people spent already more time in the internet (120 minutes) than in front of the TV (100 minutes). Accordingly international and German broadcasters place major parts of their program online. The demand for content, which is exclusively produced for consumption in the “meta-media” internet, increases cumulative. These so called made-for-online-programmes are still facing the producers with extensive challenges. But the dedication is worthwile: While traditional advertising channels are regressive or remain static, online video and online video advertising still experiencing growth.