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The Great Branded Content Summit 2018. Moving Image Content in the Digital Age

The increasing digitalization poses a great challenge for media creatives. Linear content merges with on-demand products, cross- and multi-media extensions and digital applications like games and apps – all of this has sustainable effects on content, storytelling, user behaviour, brand recognition and business models. The Great Branded Content Summit aims to present actual best practices in times of VoD and digital platforms to actively bring together content creators and brands successfully. It shows the advantages of branded content for the advertiser, how unique brand experiences can be created and how brands can be emotionalised. In addition, we discuss the measurement of KPIs and the legal framework of branded entertainment.

Host

Jochen Voß, CrossVoss, Cologne

10.00 – 10.15 hrs • Welcome

Sandra Freisinger-Heinl, Chairman, BCMA DACH, Munich

10.15 – 10.45 hrs • Keynote

Branded Content is Awesome – An International Overview Andrew Canter, Global CEO, BCMA, London

10.45 – 11.15 hrs • Keynote

VoD and Digital Platforms as a Game Changer also for Branded Content
Ralf Esser, Research Manager TMT, Deloitte Germany, Düsseldorf

11.15 – 11.45 hrs hrs • Best Practice

Branded Fiction Series
Kristian Costa-Zahn, Director Creation & Innovation, Endemol Shine Beyond, Cologne
Thomas Spiller, Head of Brand Solutions & Head of Commercial, Endemol Shine Beyond Germany, Cologne

11.45 – 12.00 hrs • Coffee Break powered by runge.tv

12.00 – 12.30 hrs • Best Practice

The adidas Football 360° Program
Daniel Brückner
, Senior Digital Strategist, UFA X, Berlin

12.30 – 13.00 hrs • Best Practice

Best of Branded Entertainment made in Austria
Martha Nosecki, Deputy Management & Head of Conception and Communication, AdFactory, Vienna
Marie-Therese Repper, Senior Project Manager, AdFactory, Vienna

13.00 – 14.00 hrs • Lunch Break

14.00 – 14.45 hrs • Best Practice

Dove’s Real Beauty – No Digital Distortion
Aline Santos Farhat, Global Executive VP Marketing & Head of Diversity and Inclusion, Unilever, London*

14.45 – 15.30 hrs • Best Practice

Evert_45 – How to Become a Cannes Lions Grand Prix Winner
Omar Kbiri
, Creative Director, Maak, Amsterdam

15.30 – 16.00 hrs • Coffee Break powered by runge.tv

16.00 – 17.00 hrs • Closing Panel

What’s the situation here? Brand entertainment in Germany
Sandra Freisinger-Heinl
, Chairman, BCMA DACH, Munich
Jürgen Irlbacher, Creative Director Bewegtbild, pilot, Hamburg*
Margret Knitter, Lawyer, SKW Schwarz Rechtsanwälte, Munich
Petra Kroop, Director Content Marketing, SevenOne AdFactory, Unterföhring

*tbc

When

05. December bis 06. December 2018
10-17 hrs

Where

25hours Hotel The Circle, Space Unit 1+2
Im Klapperhof 22-24
50670 Cologne