The increasing digitalization poses a great challenge for media creatives. Linear contents merge with on-demand products, cross- and multi-media extensions and programs like games and apps – and all of this has a sustained effect on content, storytelling, user behaviour, brand recognition and business models.
The Great Branded Content Summit aims to present concrete Best Practice examples of successfully branded content and to show the advantages of branded content for the advertiser, how unique brand experiences can be created and how brands can be emotionalised. Apart from the creativity in developing video and film content for the brand, there’s also measurement of KPIs and the knowledge of legal frameworks that play a major role.
Beyond that, the Branded Content Summit can provide videos transfers of the presentations to the participants’ smartphones thanks to the videmic app, so that those talks can be watched on a later date offline and can be shared as a peer to peer communication without being connected to the internet.
Further informationen will follow shortly.