International research forms the basis for developing guidelines and recommendations when consulting and conceptualising events. The transparency of international market movements, accurate knowledge of product and program structures, as well as the evaluation of new technologies will be of crucial significance in the future media market. In past years HMR International has laid the groundwork for future research in this area.
Subjects of the research are current developments in media policy and the international media markets, which includes also the empirical view on the evolution of consumer habits and needs.
Foundations of the research are excellent contacts to top managements of the national and international media and science industry.
The focus of HMR International`s research activities contains the following areas:
- market analysis
- media policy