A workshop event of BCMA DACH – Branded Content Marketing Association for Germany, Austria and Switzerland, the City of Cologne and HMR International, in co-operation with Eyes & Ears of Europe
The increasing digitalization poses a great challenge for media creatives. Linear contents merge with on-demand products, cross- and multi-media extensions and programs like games and apps – and all of this has a sustained effect on content, storytelling, user behaviour, brand recognition and business models.
The Great Branded Content Summit aims to present concrete Best Practice examples of successfully branded content and to show the advantages of branded content for the advertiser, how unique brand experiences can be created and how brands can be emotionalised. Apart from the creativity in developing video and film content for the brand, there’s also measurement of KPIs and the knowledge of legal frameworks that play a major role.
Beyond that, the Branded Content Summit can provide videos transfers of the presentations to the participants’ smartphones thanks to the videmic app, so that those talks can be watched on a later date offline and can be shared as a peer to peer communication without being connected to the internet.
Host
Jochen Voß, CrossVoss, Cologne
10.00 – 10.15 hrs • Welcome
Sandra Freisinger-Heinl, Chairman, BCMA DACH, Munich
Roland Berger, Head of Media and Internet Department, City of Cologne
10.15 – 10.30 hrs • Introduction
Offline Video Delivery @ The Great Branded Content Summit 2018
Christoph Lindemann, Founder, videmic, Berlin
10.30 – 11.00 hrs • Keynote
Branded Content is Awesome – An International Overview
Andrew Canter, Global CEO, BCMA, London
11.00 – 11.30 hrs • Best Practice
VR Content – BMW X2 meets the Microsoft HoloLens
Maren Courage, Founder, VR Business Club, Berlin
Kevin Prösel, Creative Director, SAINT ELMO’S, Berlin
11.30 – 12.00 hrs • Coffee Break powered by runge.tv
12.00 – 12.30 hrs • Best Practice
Branded Cinema Content – „Justice League”. Superheroes drive Mercedes-Benz
Natalie Dressler, Junior Consultant, LOCAVI, Stuttgart
Dr. Ferdinand Froning, CEO, LOCAVI, Stuttgart
12.30 – 13.00 hrs • Best Practice
Branded Documentary Content – „The Magical Muscle“
Berndt Welz, Dcumentary Filmmaker, bluelake media, Eching
13.00 – 14.00 hrs • Lunch Break
14.00 – 14.30 hrs • Lunch Break
14.00 – 14.30 hrs • Best Practice
Branded Lifestyle Content – „Koch mit – bleib fit!“ with MediaMarkt
Louisa Scheel, Director Brand Publishing Solutions, webedia, Berlin
14.30 – 15.00 hrs • Case Study
This Is How Content Marketing Works for Your Brand
Jonny Böhm, Senior Consultant Creation, pilot, Hamburg
15.00 – 15.30 hrs • Case Study
Influencer Marketing – What’s the Legal Situation?
Margret Knitter, Lawyer, SKW Schwarz Rechtsanwälte, Munich
15.30 – 16.00 hrs • Coffee Break powered by runge.tv
16.00 – 17.00 hrs • Closing Panel
What About Us? Brand Entertainment in Germany
Sandra Freisinger-Heinl, Chairman, BCMA DACH, Munich
Corinna Kamphausen, CEO, Eyes & Ears of Europe, Cologne
David Korte, Director Planning, OSK Oliver Schrott Kommunikation, Cologne
Petra Kroop, Director Content Marketing, SevenOne AdFactory, Unterföhring
Tobias Schiwek, CEO, UFA LAB, Berlin
Up to January 18, 2018, we charge a cancellation fee of 50%. From January 19, 2018, we charge a cancellation fee of 90%. For non-attendance, the full participation fee is charged. Please notice that we can only accept changes or cancellations in written form.
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