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Future Zone Summit. Saving the World with Gamification

A joint workshop event of Mediennetzwerk.NRW, CREATIVE.NRW, the City of Cologne and HMR International, in cooperation with Mediengründerzentrum NRW, Cologne Game Lab, Engage.NRW, SAE Institute and CCI Cologne, in media cooperation with WIRED

The second day of the workshop event was all about “Gamification” and demonstrated how the use of game-characteristic elements is increasingly finding successful application in fields like Industry 4.0, the economy, science, health, ecology and sustainability as well as in school and education and how corporations, organizations and scientific institutions can profit from game design thinking in order to effectively and measurably increase user motivation, learning success, customer retention, data quality and productivity.


Odile Limpach, Professor Game Economics and Entrepreneurship, Cologne Game Lab

10.00 – 10.15 hrs • Welcome

Claudia Jericho, Head of the Competence Centre, CREATIVE.NRW, Cologne
Roland Berger, Head of Media and Internet Department, City of Cologne

10.15 – 11.00 hrs • Keynote

The Future of Work is Play – Gamification in Theory and Practice
Kiko Pautasso
, Managing Partner, &samhoud, Cologne/Utrecht

11.00 – 11.45 hrs • Case Study

Gamification: How to Use Game Design Concepts and Techniques to Achieve Meaningful Results
Pete Jenkins
, Founder, GAMIFICATION+ LTD, Brighton

11.45 – 12.15 hrs • Coffee Break

12.15 – 13.00 hrs • Case Study

Gamification in Automotive Communications
Matthias Schäfer
, CCO, Interone, Hamburg

13.00 – 14.00 hrs • Lunch Break

14.00 – 14.30 hrs • Best Practice

Serious Fun – Reaching Economic Goals with Gamification
Stefan Kreutzer
, Business Development Manager, remote control productions, Munich

14.30 – 15.30 hrs • Short Presentation

What’s happening here? Regional Projects in Sustainability

Stefan Klefisch, CEO, 42DP Labs, Cologne
Babak Zeini
, CEO, futurest, Cologne

Linda Kruse, Game Designer & Co-Founder, The Good Evil, Cologne

Zein Okko, Narrative Designer & Co-Founder, Goodwolf Studio, Cologne

Wolfgang Schmitz, CEO & Designer, Ahoiii Entertainment, Cologne

15.30 – 16.00 hrs • Coffee Break

16.00 – 17.00 hrs • Closing Panel

What’s happening here? Regional Potentials for Gamification
Prof. Dr. Gundolf Freyermuth
, Director, Cologne Game Lab, TH Cologne
Ayten Pekerman, International Market Communications, Deutsche Telekom, Bonn
Isabel Rudolf
, Head of Innovation Store Operations, METRO, Dusseldorf
Thorsten Unger
, Partner, Wegesrand, Dusseldorf
Stefanie Waschk, Project Manager, Engage.NRW, Mülheim an der Ruhr
Babak Zeini, CEO, futurest, Cologne


01. June 2017
10.00 – 17.00 hrs


Camphausen-Saal, CCI Cologne
Unter Sachsenhausen 10-26
50667 Cologne


185 EUR/300 EUR plus VAT