A joint workshop event of Mediennetzwerk.NRW, CREATIVE.NRW, the City of Cologne and HMR International, in cooperation with Mediengründerzentrum NRW, Cologne Game Lab, Engage.NRW, SAE Institute and CCI Cologne, in media cooperation with WIRED
The second day of the workshop event was all about “Gamification” and demonstrated how the use of game-characteristic elements is increasingly finding successful application in fields like Industry 4.0, the economy, science, health, ecology and sustainability as well as in school and education and how corporations, organizations and scientific institutions can profit from game design thinking in order to effectively and measurably increase user motivation, learning success, customer retention, data quality and productivity.
Host
Odile Limpach, Professor Game Economics and Entrepreneurship, Cologne Game Lab
10.00 – 10.15 hrs • Welcome
Claudia Jericho, Head of the Competence Centre, CREATIVE.NRW, Cologne
Roland Berger, Head of Media and Internet Department, City of Cologne
10.15 – 11.00 hrs • Keynote
The Future of Work is Play – Gamification in Theory and Practice
Kiko Pautasso, Managing Partner, &samhoud, Cologne/Utrecht
11.00 – 11.45 hrs • Case Study
Gamification: How to Use Game Design Concepts and Techniques to Achieve Meaningful Results
Pete Jenkins, Founder, GAMIFICATION+ LTD, Brighton
11.45 – 12.15 hrs • Coffee Break
12.15 – 13.00 hrs • Case Study
Gamification in Automotive Communications
Matthias Schäfer, CCO, Interone, Hamburg
13.00 – 14.00 hrs • Lunch Break
14.00 – 14.30 hrs • Best Practice
Serious Fun – Reaching Economic Goals with Gamification
Stefan Kreutzer, Business Development Manager, remote control productions, Munich
14.30 – 15.30 hrs • Short Presentation
What’s happening here? Regional Projects in Sustainability
Stefan Klefisch, CEO, 42DP Labs, Cologne
Babak Zeini, CEO, futurest, Cologne
Linda Kruse, Game Designer & Co-Founder, The Good Evil, Cologne
Zein Okko, Narrative Designer & Co-Founder, Goodwolf Studio, Cologne
Wolfgang Schmitz, CEO & Designer, Ahoiii Entertainment, Cologne
15.30 – 16.00 hrs • Coffee Break
16.00 – 17.00 hrs • Closing Panel
What’s happening here? Regional Potentials for Gamification
Prof. Dr. Gundolf Freyermuth, Director, Cologne Game Lab, TH Cologne
Ayten Pekerman, International Market Communications, Deutsche Telekom, Bonn
Isabel Rudolf, Head of Innovation Store Operations, METRO, Dusseldorf
Thorsten Unger, Partner, Wegesrand, Dusseldorf
Stefanie Waschk, Project Manager, Engage.NRW, Mülheim an der Ruhr
Babak Zeini, CEO, futurest, Cologne
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