The Great Content Marketing Summit 2017, 18 January, Cologne

Info
Program

A Workshop Event by the City of Cologne, MMC Studios Cologne and HMR International

As radical changes continue to transform the media industry, traditional enterprises are faced with great challenges. Linear media content is converging with on-demand services such as media libraries and VOD, cross-media and multimedia add-ons, games, or digital applications like apps for mobile devices. This has a substantial impact on content, storytelling, patterns of media use, brand experiences, and business models.

With their discussions of the underlying principles of this most crucial issue for the media and digital industry, the successful content Marketing Summits in January and June of 2016 have laid the groundwork for this new event. We will now present real-life best practice cases, and will examine what transmedia formats have to look like and how they have to be designed and produced in order to succeed. What legal implications are to be expected, what is the perfect mix of media and concept, how sizable are the media budgets that must be invested? In addition, this workshop event will be an opportunity for networking and for working out various approaches for new cooperations between relevant sub-sectors of the industry.

print version

Host

Jochen Voß, Crossmedia Producer, Prime Productions, Cologne

10.00 - 10.15 hrs • Welcome

Roland Berger, Head of Media and Internet Department, City of Cologne
Philip Borbély, Managing Director, MMC Studios Cologne

10.15 - 11.00 hrs • Introduction

Justin Kirby, VP Strategic Content Marketing, Tenthwave & Curator, Best of Branded Content Marketing (BOBCM), London

11.00 - 11.45 hrs • Keynote

Video Killed the Radio Star. Digital Video Content Marketing
Jens Kemper, CEO, make/c, Cologne

11.45 - 12.15 hrs • Coffee Break powered by runge.tv

12.15 - 13.00 hrs • Keynote

Deutsche Telekom. The World’s Largest Communications Department
Lena Raschke, Senior PR Manager, Deutsche Telekom, Bonn

13.00 - 14.00 hrs • Lunch Break

14.00 - 14.30 hrs • Case Study

More than TV. Brand Staging Beyond Commercial Breaks
Axel Kühn, Managing Director, Tresor Television, Unterföhring

14.30 - 15.00 hrs • Case Study

The Work. The Work. The Work. Successful Brand Communication throughout all Media
Patrick Holtkamp, Managing Director, BBDO & Proximity Worldwide, Dusseldorf

15.00 - 15.30 hrs • Case Study

Level Up your Content Marketing. How Playing engages your Customers
Stefan Kreutzer, Business Development Manager, remote control productions, Munich

15.30 - 16.00 hrs • Coffee Break powered by runge.tv

16.00 - 17.00 hrs • Closing Panel

AndWhat’s Happening Here? Brand Quality Entertainment in Germany
Elisabeth Noltenius, LL.M., Lawyer, SKW Schwarz Rechtsanwälte, Munich
Arne Ludwig, Chairman, EDFVR & Chief Sales Officer, headtrip, Cologne
Thomas Spiller, Head of Brand Solutions & Head of Commercial, Endemol Shine beyond Germany, Cologne
Christoph Urban, Managing Director, Magine Germany, Brand and PR, Magine TV, Berlin

When

18. January 2017
10.00 -17.00 hrs

Where

Foyer Nord at MMC Studios Cologne
Am Coloneum 1
50829 Cologne
Germany

Price

185 EUR plus 19% VAT

Press Comment

The Great Content Marketing Summit 2017
BOBCM.net, 19/01/2017